https://www.sashastowers.com/work daily 0.75 2016-04-06 https://www.sashastowers.com/web-redesign daily 0.75 2018-06-07 https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528331824601-9OGNDVD3JSNNV9W81Y0X/redesign_sections_ipad.png Web Redesign https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1527947728629-6B5B5YPYL5CIIEWH78WS/299914525.png Web Redesign Although the designs and solutions are real, fictional content has been added for presentation purposes. https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1527948749766-16OK3KGSKPR96XTTG489/redesign-old.png Web Redesign - Old Design Based on user research, we identified areas of improvement, such as too much text, unclear navigation, and impersonal imagery. https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1527947032135-SL1117TDBJ9Q5EFRNV9S/redesign_sections_ipad.png Web Redesign - Dividing the Content To prevent overloading the user with text, we created sections for content. This encouraged content creators to limit text and to focus on one topic per section. It also visually separated topics and made the pages more scannable. https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1527947607396-3XHT6QOH7CHP3HYKNTR2/299914525.png Web Redesign https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1527949518137-G7FQCN2FYHTTNJGWORMA/299914524.png Web Redesign - Navigation From previous user testing, we found that users were confused by the navigation, so we opted to use a mega menu. This allowed the user to see the most popular options without having to search. https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1527949968412-QIEH9VG6YHREUHX0LAMA/redesign_images.png Web Redesign - Imagery We wanted to reinforce the friendly branding that the company is known for, so we moved away from generic, impersonal stock photos and used images that were specific and more intimate. https://www.sashastowers.com/blog daily 0.75 2015-10-26 https://www.sashastowers.com/images-native daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938787527-BODFT7PCTVYTFCBGLTP6/20130731_Trade+100_0220.jpg Images - .. . https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938787527-BODFT7PCTVYTFCBGLTP6/20130731_Trade+100_0220.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938787669-XO42LAWHDOPHD70YRTA8/20130731_Trade+100_0239.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938999974-E0G586LHZ1948LIQ57HT/20130731_Trade+100_0259.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938787415-MRWCH62EW1JXXMFE2OO2/20130731_Trade+100_0193.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938849802-QG62BNOG7BJ4LIKPZFRF/20130731_Trade+100_0315.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938788084-MII9XLXRC7CLZHP6LYRU/20130731_Trade+100_0409.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938788146-LSS7IT1EGRR17UPQRG2O/20130731_Trade+100_0416.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938787351-WIVVCNANXVBEGUP90CDN/20130731_Trade+100_0196.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938920217-GBXROIEOHWC2PY8HLK9V/20130731_Trade+100_0429.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938787934-LDKO06NPQ0MW3HLX4XEI/20130731_Trade+100_0261.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938788314-8UMW5RB2WIHBA8BMPZZL/20130731_Trade+100_0442.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383938867882-Z9ZZAI2LB37VRA5BHHMM/20130731_Trade+100_0265.jpg Images https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1383939056885-RRGC67LU28E57CGE7P50/20130731_Trade+100_0400.jpg Images https://www.sashastowers.com/about-me daily 0.75 2018-06-07 https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528332418445-CHFJNQJKYV6VD9GVR4SS/cowgirl.png About Me https://www.sashastowers.com/home-1 daily 1.0 2018-06-08 https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528332529967-G6W6L19Z7Z9I42CGWPHV/cowgirl.png Home https://www.sashastowers.com/redesign daily 0.75 2018-06-08 https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528338713040-2EYELSRY5PYALR7Z50HN/299913956.png Web Redesign Mobile - Navigation https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528333101162-LOG82SNVUGXZH5J9YX81/299914525.png Web Redesign Desktop - Landing Page https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528333613749-NSJZY6P1CDY265V5JV9P/redesign_images.png Web Redesign https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528333241319-KCR4DLKVIO1E515HC25V/redesign-old.png Web Redesign Previous Design https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528338671221-0GTXU5185ZTO39J0RP21/299913957.png Web Redesign Mobile - Landing Page https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528339039253-KVALSQY2RLEMO76IV3LX/image-asset.png Web Redesign https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528333436336-QI2X8BXHS822QQPZ32EM/redesign_sections_ipad.png Web Redesign https://www.sashastowers.com/home daily 0.75 2018-06-07 https://www.sashastowers.com/contact daily 0.75 2018-06-09 https://www.sashastowers.com/small-projects daily 0.75 2018-09-06 https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528335876962-E8VZLC42I4JB2KC6RC6J/299913314.png Small Projects Timeline https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528408508077-611ZIXUITU2L0ITCQ64M/301876485.png Small Projects https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528408602349-5W07FB8LZRR4XW54QLXV/301876487.png Small Projects https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528335821345-G0JPFEP1ARCYUSI80IRS/298094336.png Small Projects Dashboard https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1528408644347-CHNO3GKWPZBS6B4HU7FB/301876486.png Small Projects https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1536277914994-69XCA73FE8AV2WITN4BX/317796103.png Small Projects https://www.sashastowers.com/styleguide daily 0.75 2018-09-06 https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1535841089748-4LQKKS4V7WOS1SINLOZE/nav-1.png Style Guide https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1535834660526-B6UD6R3W2LC2YOI25H4R/wires.png Style Guide Wires https://images.squarespace-cdn.com/content/v1/5b11de9c297114ebba13583b/1536277539896-UCJDVYQ6W00EYS58TRGX/317801041.png Style Guide Research documents